GNMAA Shopping Festival

Stage, Lighting, and Video

The Greater North Michigan Avenue Association’s Shopping Festival kicked off with a combination fashion show and musical performance, with Technotrix proudly providing the production solution.

Located in a large tent on the plaza at 401 N. Michigan Ave, we constructed a unique stage, hung a versatile intelligent lighting rig, and designed sound reinforcement and video systems.

Models on the catwalk

The greatest challenge in this production was the limitations of the tent. Developing a to-scale rendering of both the tent and our production design allowed us to efficiently plan our procedures and work out many of the possible snags in advance.


3D Rendering with Lighting


Click here to view the entire gallery from the event on our Facebook page!